As you’ll be able to see, we made this video before the impact of COVID-19 was felt in New Zealand but we hope that its message about resilience and success following adversity are relevant. In it we talk about how we pivoted as a business after the Christchurch earthquake in 2011.
Sustainability and the use of glass packaging was a key part of our post-earthquake recovery as we purposefully and consciously implemented sustainability initiatives to support both community and the environment in which we operate. Our earthquake experience showed us that the hospitality sector can come back strongly and that we can create our ‘in person’ community again.
In the meantime you can be a part of our community and enjoy Cassels beer at home. As we say in the video, breweries need communities, and you are part of ours